IAM Advisory was established in 1987 by Michael Strachan, after Michael had previously worked in setting up the Abu Dhabi Investment Authority and the State General Reserve Fund in the Sultanate of Oman. The experience gained in the Middle East, pioneering the management of one of the largest sovereign wealth fund portfolios, using a combination of direct investments in major asset classes and segregated portfolios managed by leading external managers on specialist mandates, was an approach that was then unique. IAM Advisory was established to capitalise on this experience. We consider that the central disciplines apply to anyone with direct ownership of, or fiduciary responsibility for, pools of investment assets. The principles remain the same even if the nature of the approach is adapted to an institutional or personal wealth application.